“Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization”
National Instruments MIX Conference January 16th at National Instruments Corporation, Austin, TX
National Instruments MIX Conference January 16th at National Instruments Corporation, Austin, TX
"Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results" November 7th at 12:30pm CST
"Using Data & Analytics to Improve Marketing Performance" October 1st at 1pm CST
"How to Bring Science to the Art of Marketing"
"Using Big Data to Support Marketing Performance Management"
"Using Data to Increase the Customer Experience"
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan" August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA
"Balancing Science and Art: The Role of Measurement and Accountability in Program Planning" April 25th in Berlin, CT
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard" February 20-22, 2013 in Portland, OR