• Driving Business Growth Through Data-Driven Marketing Performance Management

    Gain insight using data-driven Marketing Performance Management (MPM) strategies to accelerate growth, create value, and improve performance for businesses. We will discuss how to use measures and analytics to identify areas for improvement, set measurable goals, and track progress to achieve desired results. Join this session to learn how to: Use data-driven strategies to identify […]

  • Lay the Strategic Foundation Before You Utilize AI Tools for Your Business

    Laura is one of the 35+ featured experts in this FREE 2-day virtual event designed to empower business owners and professionals with the latest AI tools and strategies. Join her program on Tuesday, January 28th at NOON central to discuss "What No One Tells You About Making AI Work for You". In this interactive session, […]

  • Outmaneuver Your Competitors with a Disciplined Customer-Centric Approach to Growth

    Whether you're an early-stage entrepreneur or in growth stage join this conversation designed to give founders and investors in the room tangible frameworks on: •  How to make disciplined, customer-centric decisions through growth stages. •  Balancing vision with measurable performance. •  Translating market insights into long-term competitive advantage

  • AUSTIN: Customer-Centric Growth Tour – Personalization with AI

    Come listen to Laura Patterson speak and explore what it really takes to delight customers and turn strong relationships into stronger business outcomes. Together, we’ll uncover where you stand on your customer-centricity journey, how you measure up against your peers, and what true leadership looks like in this space

  • Beyond Gut Instinct: What You Don’t Know About Your Customers Is Costing You Growth

    About Invest 45 minutes and walk away with a sharper understanding of your customers, a toolkit to ask the right questions, and a practical plan to turn insights into business results. Almost every business owner claims to know their customer; few truly do. This session taps into the power of primary customer research. Join us […]

  • Strategic Clarity Lab: Eliminating Random Acts: Diagnostic Insights

    About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, […]

  • Strategic Clarity Lab: Eliminating Random Acts: Alignment & Metrics

    About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, […]

  • Strategic Clarity Lab: Customer Value as Strategy (P4 Perspective)

    About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, […]

  • Strategic Clarity Lab: Eliminating Random Acts: Leading Change

    About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, […]

  • Strategic Clarity Lab: Customer Value as Strategy (P4 Purpose)

    About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, […]