Events

Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and marketing accountability. In this program,  Laura Patterson, from VisionEdge Marketing and Jay Verellen from KENNAMETAL, a supplier of tooling and industrial materials, will walk you […]

Austin, TX, August 20, 2001 – Marketing budgets are receiving intense scrutiny by CEOs this year. As marketing professionals enter their planning phase for 2002, they are experiencing a higher-than-usual level of angst. With this in mind, VisionEdge Marketing, in association with the Business Marketing Association, will present a half-day program in Houston, Texas on […]

  The Jeannette Expedition - an eight-day northern arctic trek in which the team was inadvertently back tracking farther south - serves as a metaphor for this year's Marketing Performance Management (MPM) Benchmark study.    Though they marched feverishly toward achieving marketing excellence, this year’s study reveals that while some marketers made great progress, much of it […]

  Register to attend this live web event brought to you by VisionEdge Marketing and Cognos. Useful for any CMO, marketing executive and/or professional that wants to understand what today’s CEOs expect in terms of marketing accountability, the implications of these expectations on marketing executives (especially the CMO), and specific metrics recommendations that should included […]

Any B-B executive, CMO, and senior marketing executive and/or professional that is being asked to develop metrics that demonstrate your contribution to the company should attend this live web event. Jeremy Adamson, the Global Marketing & Communications Controller for Symantec Corp., will provide insights and recommendations on how to build a strong relationship with your […]

  The dynamics of the 21st Century are forcing businesses of all sizes and types to speed up.  Skip Maner, the Managing Principal of Inverness Capital Partners, will provide insights and recommendations on how to ensure your company is using smart speed and the most important tasks for fast companies.  Laura Patterson, the President of […]

During turbulent economic times, most companies have a tendency to cut marketing budgets in an effort to reduce expenses. Unfortunately this can have a negative impact on the company's valuation. During its third annual marketing summit, VisionEdge Marketing, Inc., an Austin, Texas-based strategic marketing consulting firm, will explore marketing strategies that can help a business […]

Best-in-Class marketers align Marketing with business outcomes and clearly convey their impact and contribution to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful Marketing organization. Since Marketing is expected to be more accountable for the investments it makes on behalf of the organization, best-in-class marketers also establish metrics […]

Thank you for your interest in the VisionEdge Marketing presentation “Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century,” presented at AMA's Communicating Marketing’s Value program. Proving Marketing’s Value: Download this presentation to learn some of the key things marketing executives and professionals need to do to create a performance-driven marketing organization. Enable your marketing […]

How to Make Marketing More Relevant to the C-Suite Today’s business climate necessitates that marketing demonstrate accountability, communicate value and show how it impacts the organization. Despite the wealth of campaign and operationally oriented metrics at every marketer’s fingertips and the enhancements in technology, less than a quarter of marketers earn high marks from their […]