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  • Online Marketing Summit

    Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard October 22-25, 2012 in Santa Clara, CA

  • Webinar: Measure What Matters–Making Marketing Metrics Relevant

    For years marketers have attempted to grab the elusive marketing measurement and effectiveness brass ring.  And recent research found that the pressure to prove marketing’s value is on the rise. Despite the wealth of campaign and operationally oriented metrics and the enhancements in technology, only one in four marketers earn high marks from their leadership team for their ability […]

  • Cracking the Code on Better Marketing Performance

    November 14 DemandCon San Francisco, CA   Certain marketing organizations seem to have “cracked the code” of marketing performance.  Not only do they drive incredible value for the companies they’re part of, but they can also quantify their value and impact as well as their financial contribution. They know what efforts and investments are work, […]

  • Improve Your ROI: Marketing Performance Measurement in 2015

    Webinar Marketers, today, can truly become measurable value creators with the right tools and techniques that proactively track marketing performance. Join us for an interactive session as three leading experts in marketing performance measurement share best practices and practical actions that can make 2015 a year of achieving new levels of success as a marketer, […]

  • Decoding How Best-In-Class Marketers Connect Marketing to Business Value

    If you're in the banking industry you're invited  this CFG Webinar; A select few marketers have “cracked the code” when it comes to proving their value and contribution. These marketers avoid the daily fire-drill.  Learn what these top-performing teams do differently from the rest of the pack.  This webinar will cover: Essential characteristics that define marketing organizations […]