Marketing performance remains a challenge for all but an elite group of Marketing organizations. The pressure on Marketing organizations to be able to prove their value, impact and contribution to the business continues to increase.  In the words of Stephen Diorio, an analyst in Forbes CMO Practice, “Marketing faces a performance credibility gap.” In fact, […]

As a marketing leader, you know the pressure is on to prove marketing’s impact on the business. To do that, you need to excel at Marketing Performance Management (MPM). Done right, MPM helps solve the problems with dislocated data, misaligned teams, and inefficient processes so you can spend less time running marketing and more time […]

Join us for this exciting webinar with Nimble on actionable analytics!   Marketers are increasingly being held responsible for growth and revenue. Today data analytics serve as the foundation for finding, keeping, and growing the value of customers - your growth engine. Join this webinar to learn about the skills, data, and analytics needed to intelligently […]