Any B-B executive, CMO, and senior marketing executive and/or professional that is being asked to develop metrics that demonstrate your contribution to the company should attend this live web event. Jeremy Adamson, the Global Marketing & Communications Controller for Symantec Corp., will provide insights and recommendations on how to build a strong relationship with your […]

  Register to attend this live web event brought to you by VisionEdge Marketing and Cognos. Useful for any CMO, marketing executive and/or professional that wants to understand what today’s CEOs expect in terms of marketing accountability, the implications of these expectations on marketing executives (especially the CMO), and specific metrics recommendations that should included […]

  The Jeannette Expedition - an eight-day northern arctic trek in which the team was inadvertently back tracking farther south - serves as a metaphor for this year's Marketing Performance Management (MPM) Benchmark study.    Though they marched feverishly toward achieving marketing excellence, this year’s study reveals that while some marketers made great progress, much of it […]