Events

Webinar Marketers, today, can truly become measurable value creators with the right tools and techniques that proactively track marketing performance. Join us for an interactive session as three leading experts […]

If you're in the banking industry you're invited  this CFG Webinar; A select few marketers have “cracked the code” when it comes to proving their value and contribution. These marketers avoid the […]

The presentation focuses on what Best-in-Class B2B marketers do better and differently to improve and prove the value of marketing. Participants learn the Six Best Practices implemented by the BIC. […]

Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy […]

You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how […]

Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy […]

  Marketing Performance Study Results out on April 29th 9:00 AM Eastern Daylight Time Marketers certainly feel the pressure, not just to stay busy, but instead to prove performance by […]

MarketingProfs B2B Marketing Forum 2015 Marketers work very hard. But, often their efforts go unsung due to a lack of metrics that connect marketing’s contribution to business outcomes and a […]

4A's Strategy Festival 2015 The pressure on marketing to prove its contribution to the business is not abating.  Did you know that about only 1 in 5 marketing organizations can […]

Marketing Ops Tech Summit 2015 As the pace of marketing transformation accelerates, marketers are tackling the hardest task of all: seizing the role of value creator.  According to the findings […]