Events

2015 Boston eMetrics Summit All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the […]

MarketingProfs B2B Marketing Forum 2015 Marketers work very hard. But, often their efforts go unsung due to a lack of metrics that connect marketing’s contribution to business outcomes and a […]

4A's Strategy Festival 2015 The pressure on marketing to prove its contribution to the business is not abating.  Did you know that about only 1 in 5 marketing organizations can […]

Marketing Ops Tech Summit 2015 As the pace of marketing transformation accelerates, marketers are tackling the hardest task of all: seizing the role of value creator.  According to the findings […]

Austin Digital Marketing Summit You’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner, “Water, water, everywhere, And all the boards did […]

4A's Webinar The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the […]

Demand Metric B2B Marketing Data Virtual Summit The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. […]

Godfrey FWD:B2B Marketing and Technology Conference 2015 It’s often been said that today’s customers are in the driver’s seat when it comes to selecting a supplier.  Certainly customers have more […]

Alignment and Measurement Want to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients? […]

April 3-4, 2016 Hyatt Regency Grand Cypress 1 Grand Cypress Blvd, Orlando, FL 32836 Mid-Market CMO Forum 2016 It’s easy to collect data without insight, but to gather insight without […]