Events

Join the conversation about the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ […]

Join us for a "town hall" meeting hosted by Bob Thompson for ISBM. In this meeting, Laura will cover:   Fast-Track Your Business, which shares our Circle of Traction framework […]

For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. Customer-centric organic growth requires […]

How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author, Laura Patterson on how to engage and support […]

Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual […]

Start the New Year off right by joining Nimble CEO, Jon Ferrara and Founder of VisionEdge Marketing, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023! Operating without a customer-centric growth plan is like […]

Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on […]

Profitable and sustainable growth is more elusive than ever before. This is true for all industries, and companies in all growth phases, from start-up to maturity. The business as usual […]

JOIN US on "The Troy Show" for an exciting discussion on the power of performance management and its impact on accountability. Effective performance management plays a crucial role in optimizing […]

In this presentation, Laura Patterson will share her expertise in using data-driven Marketing Performance Management (MPM) strategies to accelerate growth, create value, and improve performance for businesses. She will discuss […]