Events

For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. Customer-centric organic growth requires […]

How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author, Laura Patterson on how to engage and support […]

Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual […]

Start the New Year off right by joining Nimble CEO, Jon Ferrara and Founder of VisionEdge Marketing, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023! Operating without a customer-centric growth plan is like […]

Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on […]

Profitable and sustainable growth is more elusive than ever before. This is true for all industries, and companies in all growth phases, from start-up to maturity. The business as usual […]

In this presentation, Laura Patterson will share her expertise in using data-driven Marketing Performance Management (MPM) strategies to accelerate growth, create value, and improve performance for businesses. She will discuss […]

JOIN US on "The Troy Show" for an exciting discussion on the power of performance management and its impact on accountability. Effective performance management plays a crucial role in optimizing […]

Review the relationship between Best-in-Class (BIC) Marketing organizations when it comes to performance measurement & management. Explore what the BIC Marketing organizations do differently & better to earn high marks […]