SMPS Pacific Regional Conference
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard" February 20-22, 2013 in Portland, OR
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(512) 681-8800
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Latest Past Events
ITSMA Marketing Leadership Forum
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA
2013 IFMA Marketing and Sales Leaders Forum
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan" August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX
Laura Patterson helps executives replace random acts with an intentional, customer-centric approach to achieve faster and smarter growth. Globally recognized in customer-centric strategy, she’s the creator of the Circle of Traction™ and author of Fast-Track Your Business.
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