Laura Patterson
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10 events found.

Events

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  • January 1970

  • Thu 1

    VEM, ITSMA, & Forrester Webinar

    January 1, 1970 @ 12:00 am

    "B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes" December 3rd at 10am CST

  • Thu 1

    “Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization”

    January 1, 1970 @ 12:00 am

    National Instruments MIX Conference January 16th at National Instruments Corporation, Austin, TX

  • Thu 1

    Full Sail Partners Webinar

    January 1, 1970 @ 12:00 am

    "Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results"  November 7th at 12:30pm CST

  • Thu 1

    4A’s Webinar

    January 1, 1970 @ 12:00 am

    "How to Bring Science to the Art of Marketing"

  • Thu 1

    B2B Community Webinar

    January 1, 1970 @ 12:00 am

    "Using Data & Analytics to Improve Marketing Performance"  October 1st at 1pm CST

  • Thu 1

    OMI Webinar

    January 1, 1970 @ 12:00 am

    "Using Big Data to Support Marketing Performance Management"

  • Thu 1

    2013 PBP Webinar

    January 1, 1970 @ 12:00 am

    "Using Data to Increase the Customer Experience"

  • Thu 1

    2013 IFMA Marketing and Sales Leaders Forum

    January 1, 1970 @ 12:00 am

    "Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan" August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX

  • Thu 1

    ITSMA Marketing Leadership Forum

    January 1, 1970 @ 12:00 am

    "Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA

  • Thu 1

    SMPS Pacific Regional Conference

    January 1, 1970 @ 12:00 am

    "Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard" February 20-22, 2013 in Portland, OR

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Laura Patterson helps executives replace random acts with an intentional, customer-centric approach to achieve faster and smarter growth. Globally recognized in customer-centric strategy, she’s the creator of the Circle of Traction™ and author of Fast-Track Your Business.

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