VEM, ITSMA, & Forrester Webinar
"B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes" December 3rd at 10am CST
"B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes" December 3rd at 10am CST
National Instruments MIX Conference January 16th at National Instruments Corporation, Austin, TX
"Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results" November 7th at 12:30pm CST
"How to Bring Science to the Art of Marketing"
"Using Data & Analytics to Improve Marketing Performance" October 1st at 1pm CST
"Using Big Data to Support Marketing Performance Management"
"Using Data to Increase the Customer Experience"
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan" August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard" February 20-22, 2013 in Portland, OR