Events

ISBM Conference: The Stakeholder Value Chain May 3-5 Chicago Loyola University Corboy Law Center, Kasbeer Hall E Pearson St, Chicago, IL 60611 Even when you’re nearly 50 years old and an established and successfully player in the market, there’s a time to step back and take a new approach to growth.  The H-J Family of […]

Customer insight is an essential element for achieving market leadership, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products, validate new ideas, beta test and provide constructive feedback on upcoming products and releases, improve messaging in existing markets and target new markets, and provide […]

A small elite group of communications and marketing professionals are able measure their value, impact and contribution to the business. With some hard work and discipline you can follow their lead.  It will be worth it! When you crack the code and can prove your value and impact the business, you enjoy more credibility. And […]

Marketing organizations that want to earn or keep their seat at the corporate leadership table must be able to measure impact, contribution, and value. Persistence in measuring what really matters to the business is characteristic of best-in-class marketers.  Learn how you can select the metrics that enable you to link your work to business results, […]

It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known, many organizations experience problems when attempting to translate data into the insights needed […]

All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session, Laura sheds light on what it means to live an Analytics Life, how […]

Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved, core skills, and its role in creating Marketing Centers of Excellence.

Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and marketing accountability. In this program,  Laura Patterson, from VisionEdge Marketing and Jay Verellen from KENNAMETAL, a supplier of tooling and industrial materials, will walk you […]

Austin, TX, August 20, 2001 – Marketing budgets are receiving intense scrutiny by CEOs this year. As marketing professionals enter their planning phase for 2002, they are experiencing a higher-than-usual level of angst. With this in mind, VisionEdge Marketing, in association with the Business Marketing Association, will present a half-day program in Houston, Texas on […]

  The Jeannette Expedition - an eight-day northern arctic trek in which the team was inadvertently back tracking farther south - serves as a metaphor for this year's Marketing Performance Management (MPM) Benchmark study.    Though they marched feverishly toward achieving marketing excellence, this year’s study reveals that while some marketers made great progress, much of it […]