Events

4A's Webinar The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment, it’s not enough for the marketing team to have skill and proficiency at marketing - whether inside […]

Austin Digital Marketing Summit You’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner, “Water, water, everywhere, And all the boards did shrink; Water, water, everywhere, Nor any drop to drink.” Are you wondering what this quote has to do with marketing?  Well, like the volume of […]

Demand Metric B2B Marketing Data Virtual Summit The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage. While the importance of data is well known and marketers are ideally situated to leverage actionable data. […]

Godfrey FWD:B2B Marketing and Technology Conference 2015 It’s often been said that today’s customers are in the driver’s seat when it comes to selecting a supplier.  Certainly customers have more choices, more control, and more ways to access information and to connect.  As a result, marketers need a new way to attract and retain customers.  […]

Alignment and Measurement Want to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients?   Marketers are under constant pressure to demonstrate more value creation for their marketing programs. With consumer/customer expectations increasing, the competitive landscape growing, the proliferation […]

April 3-4, 2016 Hyatt Regency Grand Cypress 1 Grand Cypress Blvd, Orlando, FL 32836 Mid-Market CMO Forum 2016 It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of […]

ISBM Conference: The Stakeholder Value Chain May 3-5 Chicago Loyola University Corboy Law Center, Kasbeer Hall E Pearson St, Chicago, IL 60611 Even when you’re nearly 50 years old and an established and successfully player in the market, there’s a time to step back and take a new approach to growth.  The H-J Family of […]

Customer insight is an essential element for achieving market leadership, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products, validate new ideas, beta test and provide constructive feedback on upcoming products and releases, improve messaging in existing markets and target new markets, and provide […]

A small elite group of communications and marketing professionals are able measure their value, impact and contribution to the business. With some hard work and discipline you can follow their lead.  It will be worth it! When you crack the code and can prove your value and impact the business, you enjoy more credibility. And […]

Marketing organizations that want to earn or keep their seat at the corporate leadership table must be able to measure impact, contribution, and value. Persistence in measuring what really matters to the business is characteristic of best-in-class marketers.  Learn how you can select the metrics that enable you to link your work to business results, […]