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Speaking & Programs
From the Stage to the Strategy Room
Laura Patterson helps leaders turn complexity into clarity, align teams around what matters, and accelerate customer-centric growth.
Through keynotes, workshops, and executive programs, Laura brings practical frameworks, customer insight, and performance discipline to the challenges leaders are facing now: too many priorities, too much activity, and not enough clarity about what will actually move the business forward.
Signature Programs
Say No to Random Acts & Save $500K
A Signature Keynote or Workshop for Executive Audiences Ready to Eliminate Waste, Align Teams, and Accelerate Customer-Centric Growth
Every organization has more opportunities, initiatives, priorities, and demands than it can effectively pursue. The problem isn’t a lack of ideas. It’s knowing which ones deserve the organization’s time, money, energy, and attention.
That’s where Random Acts begin.
Random Acts are disconnected initiatives, reactive decisions, shifting priorities, and activities that consume resources without a clear connection to customer value or business outcomes.
The cost can be high. Even a handful of high-cost Random Acts can consume hundreds of hours of leadership capacity and hundreds of thousands of dollars that could otherwise be invested in growth.
Laura Patterson’s Say No to Random Acts keynote and workshop helps leaders identify where complexity and misalignment are draining capacity and replace reactive execution with deliberate, customer-centric growth.
Attendees don’t simply learn what to stop. They learn how to create the clarity, alignment, and discipline needed to make better decisions about what comes next.
What Leaders Take Away
This program helps organizations move away from reactive execution and “random acts” that quietly drain growth potential.
Attendees learn how to:
- Identify where time, money, and organizational energy are being consumed without sufficient return
- Recognize the Random Acts that create misalignment, rework, and wasted capacity
- Distinguish urgent activity from strategically important work
- Align strategy, teams, and customer priorities
- Improve decisions using customer insight and performance data
- Focus resources on the actions and measures that actually drive growth
Executives leave with:
- Greater clarity about what matters most
- A practical way to identify and address Random Acts
- Stronger alignment between strategy and execution
- More disciplined, outcome-focused decision-making
- A customer-centric approach to sustainable growth
- Practical tools they can apply immediately
The goal isn’t to give leaders more to do. It’s to help them know what deserves to be done.
When Everything Seems Important, Nothing Gets the Attention It Deserves
Many leadership teams are dealing with:
- Teams that are busy but not producing proportional results
- Misalignment across departments
- Reactive rather than intentional execution
- Constantly shifting priorities
- Difficulty connecting activity to measurable outcomes
- Disconnected customer experiences
- Pressure to grow with fewer resources and greater accountability
If leaders are asking:
“Why are we doing this?”
“What should we stop doing?”
“What actually matters most right now?”
They may already be experiencing the effects of Random Acts.
Say No to Random Acts gives leaders a practical way to surface those hidden gaps, regain strategic focus, and create the alignment needed to move forward.
Who It’s For
This program is designed for:
- CEOs and executive leadership teams
- CMOs and Chief Growth Officers
- Sales, strategy, and growth leaders
- Cross-functional leadership teams
- Organizations navigating growth, transformation, or strategic change
Formats:
- Executive keynotes
- Leadership off-sites
- Executive roundtables
- Strategy and growth summits
- Facilitated workshops
- Cross-functional leadership sessions
Sessions can be customized for keynote presentations, facilitated workshops, executive retreats, and multi-day events.
If your business is launching initiatives without strategic alignment, chasing output over outcomes, or struggling to prove its value, this program delivers the clarity and course correction you need.
Download the one-pager below to learn more.
Additional Speaking Topics:
- Driving Business Growth Through Data-Driven Marketing Performance Management
- Accelerating Growth Through Customer-Centric Strategies
- Building the Strategic Foundation for AI-Enabled Growth
- Demonstrating the Value of Marketing in Tough Times
What Event Leaders Say
“We had the opportunity to bring in Laura to speak to a broad, cross-functional audience at our annual Growth Conference. She was critical in helping frame a future vision based on customer-centric principles. The combination of her unique insights, vast experience, and compelling stories made a significant impact on the team.“
– Peter Favilla, Former Vice President – Global Strategic Marketing, Pentair, Inc.
“Laura’s presentation on the 4 Game Changers was both insightful and actionable… The case studies made the concepts tangible, providing our group with practical takeaways to drive measurable business impact.”
— T. L. (Larry) Bourk, TEC Canada Chair
“The focus on successfully managing our natural resources, especially water, has made it necessary for the Connecticut Irrigation Association to revisit their messaging and positioning. With that in mind, we asked VisionEdge Marketing to facilitate a highly interactive workshop at our annual conference to build a message map for our industry. With Laura’s guidance our leaders created the framework for a relevant message map that will resonate with key stakeholders, in our state legislature, water utilities, and our primary end users – homeowners. We’re excited to build on the framework and begin to put the results into practice.”
– Erica Fearn, President, Mainspring Association Management
Event Planner Resources
Headshots
Bios & Introduction
Laura Patterson is a sought-after speaker, author, advisor, and board member who helps leaders turn complexity into clarity and accelerate customer-centric growth.
Her keynotes and executive programs combine practical frameworks, customer insight, real-world examples, and actionable tools—so audiences leave with more than inspiration. They leave knowing what to look at differently and what to do next.
Sample Contract
Event Questionnaire
Fill out the form to request more information.
Let’s Create the Right Experience for Your Audience
Whether you’re planning a keynote, leadership off-site, executive roundtable, or facilitated workshop,
Laura can tailor the experience to the challenges your audience is facing.
Talk with Laura about your event (512) 681-8800.
Laura Patterson helps executives replace random acts with an intentional, customer-centric approach to achieve faster and smarter growth. Globally recognized in customer-centric strategy, she’s the creator of the Circle of Traction™ and author of Fast-Track Your Business.
Copyright © Laura Patterson. PO Box 342546, Austin, TX 78734