Events

4A's Webinar The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the […]

Austin Digital Marketing Summit You’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner, “Water, water, everywhere, And all the boards did […]

Demand Metric B2B Marketing Data Virtual Summit The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. […]

Godfrey FWD:B2B Marketing and Technology Conference 2015 It’s often been said that today’s customers are in the driver’s seat when it comes to selecting a supplier.  Certainly customers have more […]

Alignment and Measurement Want to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients? […]

April 3-4, 2016 Hyatt Regency Grand Cypress 1 Grand Cypress Blvd, Orlando, FL 32836 Mid-Market CMO Forum 2016 It’s easy to collect data without insight, but to gather insight without […]

ISBM Conference: The Stakeholder Value Chain May 3-5 Chicago Loyola University Corboy Law Center, Kasbeer Hall E Pearson St, Chicago, IL 60611 Even when you’re nearly 50 years old and […]

Customer insight is an essential element for achieving market leadership, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products, […]

Marketing organizations that want to earn or keep their seat at the corporate leadership table must be able to measure impact, contribution, and value. Persistence in measuring what really matters […]

A small elite group of communications and marketing professionals are able measure their value, impact and contribution to the business. With some hard work and discipline you can follow their […]