Events

Marketing organizations that want to earn or keep their seat at the corporate leadership table must be able to measure impact, contribution, and value. Persistence in measuring what really matters […]

A small elite group of communications and marketing professionals are able measure their value, impact and contribution to the business. With some hard work and discipline you can follow their […]

It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver […]

All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a […]

Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved, core skills, and its role in creating Marketing Centers of […]

Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and […]

Austin, TX, August 20, 2001 – Marketing budgets are receiving intense scrutiny by CEOs this year. As marketing professionals enter their planning phase for 2002, they are experiencing a higher-than-usual […]

  The Jeannette Expedition - an eight-day northern arctic trek in which the team was inadvertently back tracking farther south - serves as a metaphor for this year's Marketing Performance Management […]

Any B-B executive, CMO, and senior marketing executive and/or professional that is being asked to develop metrics that demonstrate your contribution to the company should attend this live web event. […]

  Register to attend this live web event brought to you by VisionEdge Marketing and Cognos. Useful for any CMO, marketing executive and/or professional that wants to understand what today’s […]