Events

Profitable and sustainable growth is more elusive than ever before. This is true for all industries, and companies in all growth phases, from start-up to maturity. The business as usual growth strategies are not up to the challenge. They don’t set you up to future-proof your business. Instead, every aspect of your business must be […]

In this presentation, Laura Patterson will share her expertise in using data-driven Marketing Performance Management (MPM) strategies to accelerate growth, create value, and improve performance for businesses. She will discuss how to use metrics and analytics to identify areas for improvement, set measurable goals, and track progress to achieve desired results.

JOIN US on "The Troy Show" for an exciting discussion on the power of performance management and its impact on accountability. Effective performance management plays a crucial role in optimizing operations, driving growth, and achieving your entrepreneurial vision. With her expertise in helping firms accelerate profit through proven growth strategies, Laura will delve deeper into […]

Review the relationship between Best-in-Class (BIC) Marketing organizations when it comes to performance measurement & management. Explore what the BIC Marketing organizations do differently & better to earn high marks from the C-Suite for proving & demonstrating Marketing’s value. Learn how the BIC set measurable goals, and track progress to achieve desired results.