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Speaking and Programs
From the Stage to the Strategy Room
Signature Program
Say No to Random Acts & Save $500K
A Signature Keynote or Workshop for Executive Audiences Ready to Improve Alignment, Eliminate Inefficiency, and Accelerate Customer-Centric Growth
Did you know that random acts of selling, marketing, customer service, and measurement can cost even a company with as few as five people up to $500,000 every year?
Those hidden inefficiencies show up as disconnected initiatives, reactive execution, unclear priorities, wasted resources, and teams working hard without producing measurable business impact.
That’s exactly why this program resonates with executive audiences.
Today’s leaders are being asked to deliver growth in uncertain conditions while making faster decisions with less clarity and increasing pressure to prove impact.
This keynote and workshop gives leaders practical frameworks to reduce inefficiency, strengthen customer-centric decision-making, and align strategy and execution around measurable business outcomes.
What This Program Helps Executives Do
This program helps organizations move away from reactive execution and “random acts” that quietly drain growth potential.
Attendees learn how to:
- Identify where time, budget, and efforts are
being wasted - Diagnose the root causes of organizational misalignment
- Replace disconnected activity with
disciplined execution - Align strategy, teams, and customer priorities
- Improve decision-making using better data and customer insight
- Focus on the actions and metrics that truly
drive growth
Executives leave with:
- A clearer understanding of where inefficiencies are limiting growth
- Practical frameworks they can immediately apply
- Stronger alignment between strategy
and execution - More disciplined, outcome-focused
decision-making - A customer-centric approach to sustainable business growth
The value extends well beyond the session itself because attendees walk away with actionable tools, not just ideas.
Why This Program Resonates With Executive Audiences
Many organizations are experiencing:
Teams that are busy but not producing results
Misalignment across departments
Reactive rather than intentional execution
Difficulty connecting activity to measurable outcomes
Disconnected customer experiences
Pressure to grow with fewer resources and greater accountability
If leaders are asking:
“Why are we doing this?”
…they may already be experiencing the effects of Random Acts in action.
This program helps uncover those hidden gaps and provides a structured way to improve alignment, accountability, and business performance.
About the Program
This signature keynote or facilitated workshop by Laura Patterson combines customer-centric strategy, executive insight, and practical business frameworks leaders can apply immediately.
With more than 30 years of experience helping organizations improve growth and performance, Laura delivers a high-energy, data-driven experience that resonates with executive audiences across industries.
Her approach focuses on helping leaders eliminate inefficiency, strengthen customer alignment, and improve measurable business outcomes.
Ideal Audiences
This program is ideal for:
- CEOs and executive leadership teams
- CMOs and Chief Growth Officers
- Sales and strategy leaders
- Cross-functional leadership teams
- Organizations focused on customer-centric transformation and measurable growth
This session works especially well for:
- Annual conferences
- Executive roundtables
- Leadership off-sites
- Growth and strategy summits
- Cross-functional team sessions
- Operational and execution conferences
Sessions can be customized for keynote presentations, facilitated workshops, executive retreats, and multi-day events.
If your business is launching initiatives without strategic alignment, chasing output over outcomes, or struggling to prove its value, this program delivers the clarity and course correction you need.
Download the one-pager below to learn more.
Topics From Past Engagements
- Driving Business Growth Through Data-Driven Marketing Performance Management
- Accelerating Growth Through Customer-Centric Strategies
- Lay the Strategic Foundation Before You Utilize AI Tools for Your Business
- Demonstrating the Value of Marketing in Tough Times
Past Speaking and Workshop Appearances
“We had the opportunity to bring in Laura to speak to a broad, cross-functional audience at our annual Growth Conference. She was critical in helping frame a future vision based on customer-centric principles. The combination of her unique insights, vast experience, and compelling stories made a significant impact on the team.“
– Peter Favilla, Former Vice President – Global Strategic Marketing, Pentair, Inc.
“The Tuning Fork”
Bringing Everything into Resonance
“Just like a tuning fork brings an orchestra into harmony, we help leaders bring their strategy, operations, and execution into resonance.”
“The focus on successfully managing our natural resources, especially water, has made it necessary for the Connecticut Irrigation Association to revisit their messaging and positioning. With that in mind, we asked VisionEdge Marketing to facilitate a highly interactive workshop at our annual conference to build a message map for our industry. With Laura’s guidance our leaders created the framework for a relevant message map that will resonate with key stakeholders, in our state legislature, water utilities, and our primary end users – homeowners. We’re excited to build on the framework and begin to put the results into practice.”
– Erica Fearn, President, Mainspring Association Management
Bios & Introduction
Let’s explore collaborating to create an unforgettable event experience to help the organizations and event participants you serve do something more challenging now than ever – Grow!
Many speakers have jumped on the customer-centricity bandwagon. But have they helped profitably grow 300+ companies worldwide? Have they been steeped in customer-centricity since 1991? Are they a knowledge transfer expert? Probably not. But I have, and I am.
When it comes to creating customer-centric strategies for growth, I’m a recognized thought leader, best-selling author, trusted advisor to executives and BODs, and a certified and worldwide speaker.
If any of this resonates for you, your team, or your stage, let’s have a 30-minute conversation
Thank you for considering my speaking for your upcoming event! Please fill out the form below for more information on my availability and fees, or to learn more about the type of events I offer.
Or, feel free to contact me at (512) 681-8800.
Sample Contract
Event Questionnaire
Fill out the form to request more information.
Laura Patterson helps executives replace random acts with an intentional, customer-centric approach to achieve faster and smarter growth. Globally recognized in customer-centric strategy, she’s the creator of the Circle of Traction™ and author of Fast-Track Your Business.
Copyright © Laura Patterson. PO Box 342546, Austin, TX 78734