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Speaking & Programs
From the Stage to the Strategy Room
Laura Patterson’s signature keynote and workshop programs help executive audiences create customer-centric growth by improving strategic focus, decision-making, alignment, and execution. Each program is available as a keynote, workshop, executive retreat session, roundtable, or leadership summit presentation and can be customized to meet the needs of your audience.
Whether your attendees are looking to eliminate wasted effort, improve organizational alignment, leverage customer insight, or accelerate growth, these presentations provide practical frameworks and actionable takeaways leaders can put into practice immediately.
Signature Programs
Choose the Program Right for Your Audience
Say No to Random Acts & Save $500K
For leaders struggling with misalignment, competing priorities, wasted resources, and reactive execution. Learn how to identify and eliminate “Random Acts” that drain capacity, create complexity, and prevent growth.
Bring The 4 Game Changers for 6X Faster Growth to your event
For organizations seeking to turn customer insight into strategic advantage. Discover a proven framework for aligning customer value, strategy, performance, and execution to achieve faster, more sustainable growth.
Both Programs Are Ideal For
- CEOs and executive leadership teams
- Sales, strategy, and growth leaders
- CMOs and Chief Growth Officers
- Cross-functional leadership teams
- Organizations pursuing growth, transformation, or strategic change
Available Formats
- Leadership Off-Sites
- Executive Keynotes
- Executive Roundtables
- Strategy & Growth Summits
- Facilitated Workshops
- Executive Retreats
- Multi-Day Events
Say No to Random Acts
& Save $500K
A Signature Keynote or Workshop for Executive Audiences Ready to Eliminate Waste, Align Teams, and Accelerate Customer-Centric Growth
Every organization has more opportunities, initiatives, priorities, and demands than it can effectively pursue. The problem isn’t a lack of ideas. It’s knowing which ones deserve the organization’s time, money, energy, and attention.
That’s where Random Acts begin.
Random Acts are disconnected initiatives, reactive decisions, shifting priorities, and activities that consume resources without a clear connection to customer value or business outcomes.
The cost can be high. Even a handful of high-cost Random Acts can consume hundreds of hours of leadership capacity and hundreds of thousands of dollars that could otherwise be invested in growth.
Laura Patterson’s Say No to Random Acts keynote and workshop helps leaders identify where complexity and misalignment are draining capacity and replace reactive execution with deliberate, customer-centric growth.
Attendees don’t simply learn what to stop. They learn how to create the clarity, alignment, and discipline needed to make better decisions about what comes next.
What Leaders Take Away
This program helps organizations move away from reactive execution and “random acts” that quietly drain growth potential.
Attendees learn how to:
- Identify where time, money, and organizational energy are being consumed without sufficient return
- Recognize the Random Acts that create misalignment, rework, and wasted capacity
- Distinguish urgent activity from strategically important work
- Align strategy, teams, and customer priorities
- Improve decisions using customer insight and performance data
- Focus resources on the actions and measures that actually drive growth
Executives leave with:
- Greater clarity about what matters most
- A practical way to identify and address Random Acts
- Stronger alignment between strategy and execution
- More disciplined, outcome-focused decision-making
- A customer-centric approach to sustainable growth
- Practical tools they can apply immediately
The goal isn’t to give leaders more to do. It’s to help them know what deserves to be done.
When Everything Seems Important, Nothing Gets the Attention It Deserves
Many leadership teams are dealing with:
- Teams that are busy but not producing proportional results
- Misalignment across departments
- Reactive rather than intentional execution
- Constantly shifting priorities
- Difficulty connecting activity to measurable outcomes
- Disconnected customer experiences
- Pressure to grow with fewer resources and greater accountability
If leaders are asking:
“Why are we doing this?”
“What should we stop doing?”
“What actually matters most right now?”
They may already be experiencing the effects of Random Acts.
Say No to Random Acts gives leaders a practical way to surface those hidden gaps, regain strategic focus, and create the alignment needed to move forward.
Sessions can be customized for keynote presentations, facilitated workshops, executive retreats, and multi-day events.
If your business is launching initiatives without strategic alignment, chasing output over outcomes, or struggling to prove its value, this program delivers the clarity and course correction you need.
Download the one-pager below to learn more.
The 4 Game Changers for 6X
Faster Growth
Turn Customer Insight Into Strategic Advantage
Your customers are already making decisions before you know they’re evaluating you. In fact, 91%, yes, 91% of your customers have at least one supplier in mind before the formal evaluation begins. That’s why business success today hinges on more than just keeping up.
We’re in an era where customers are increasingly in the driver’s seat, and the old playbook no longer delivers. To achieve sustainable growth, enduring value, and exceptional performance, business leaders need a proactive, customer-centric approach grounded in purpose and precision.
A Signature Keynote or Workshop for Executive Audiences Ready to Turn Customer Insight into Strategic Advantage and Accelerate Growth
Growth rarely stalls because organizations lack ideas or effort. More often, leaders are trying to grow while navigating changing customer expectations, competing priorities, limited resources, and incomplete information. The challenge isn’t simply finding more opportunities. It’s knowing which opportunities matter, where to focus, and how to turn insight into action. That’s where the 4 Game Changers come in.
The 4 Game Changers for 6X Faster Growth gives leaders a practical framework for strengthening customer insight, sharpening strategic focus, improving performance, and translating strategy into disciplined execution. Attendees don’t simply learn four growth concepts. They learn how to connect customer value, strategic priorities, performance, and execution to create faster, more sustainable growth.
What Leaders Take Away:
This program helps organizations move from scattered growth efforts to focused, customer-centric action.
Attendees learn how to:
• Use customer insight to make more confident growth decisions
• Identify and prioritize the opportunities with the greatest potential
• Align strategy and resources around what matters most
• Connect performance measures to meaningful business outcomes
• Strengthen execution across functions and teams
• Create a repeatable approach to sustainable, scalable growth
Executives leave with:
• Greater clarity about where to focus growth efforts
• A practical framework for making better strategic decisions
• Stronger connection between customer value and business value
• Better alignment between strategy, execution, and measurement
• More disciplined approaches to prioritization and performance
• Practical ideas they can apply immediately
The goal isn’t to pursue growth faster for the sake of speed. It’s to create the clarity and alignment that allow organizations to grow faster and smarter. Growth Doesn’t Happen by Accident
Many leadership teams are dealing with:
• More opportunities than they can realistically pursue
• Increasing pressure to grow profitably
• Difficulty turning customer insight into strategic decisions
• Competing priorities across functions
• Metrics that measure activity rather than business impact
• Gaps between strategy and execution
• Pressure to make faster decisions in uncertain markets
If leaders are asking:
“Where should we focus?”
“Which opportunities are worth pursuing?”
“How do we turn customer insight into growth?”
They may be ready for the 4 Game Changers.
The 4 Game Changers gives leaders a practical way to connect customer value, strategic focus, performance, and execution—and create the conditions for faster, more sustainable growth.
Sessions can be customized for keynote presentations, facilitated workshops, executive retreats, and multi-day events. If your organization has growth opportunities but lacks the focus, alignment, or execution discipline to capitalize on them, The 4 Game Changers provides a practical framework for turning customer insight into measurable growth.
Additional Speaking Topics:
- Driving Business Growth Through Data-Driven Marketing Performance Management
- Accelerating Growth Through Customer-Centric Strategies
- Building the Strategic Foundation for AI-Enabled Growth
- Demonstrating the Value of Marketing in Tough Times
What Event Leaders Say
“We had the opportunity to bring in Laura to speak to a broad, cross-functional audience at our annual Growth Conference. She was critical in helping frame a future vision based on customer-centric principles. The combination of her unique insights, vast experience, and compelling stories made a significant impact on the team.“
– Peter Favilla, Former Vice President – Global Strategic Marketing, Pentair, Inc.
“Laura’s presentation on the 4 Game Changers was both insightful and actionable… The case studies made the concepts tangible, providing our group with practical takeaways to drive measurable business impact.”
— T. L. (Larry) Bourk, TEC Canada Chair
“The focus on successfully managing our natural resources, especially water, has made it necessary for the Connecticut Irrigation Association to revisit their messaging and positioning. With that in mind, we asked VisionEdge Marketing to facilitate a highly interactive workshop at our annual conference to build a message map for our industry. With Laura’s guidance our leaders created the framework for a relevant message map that will resonate with key stakeholders, in our state legislature, water utilities, and our primary end users – homeowners. We’re excited to build on the framework and begin to put the results into practice.”
– Erica Fearn, President, Mainspring Association Management
Event Planner Resources
Headshots
Bios & Introduction
Laura Patterson is a sought-after speaker, author, advisor, and board member who helps leaders turn complexity into clarity and accelerate customer-centric growth.
Her keynotes and executive programs combine practical frameworks, customer insight, real-world examples, and actionable tools—so audiences leave with more than inspiration. They leave knowing what to look at differently and what to do next.
Sample Contract
Event Questionnaire
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Let’s Create the Right Experience for Your Audience
Whether you’re planning a keynote, leadership off-site, executive roundtable, or facilitated workshop,
Laura can tailor the experience to the challenges your audience is facing.
Talk with Laura about your event (512) 681-8800.
Laura Patterson helps executives replace random acts with an intentional, customer-centric approach to achieve faster and smarter growth. Globally recognized in customer-centric strategy, she’s the creator of the Circle of Traction™ and author of Fast-Track Your Business.
Copyright © Laura Patterson. PO Box 342546, Austin, TX 78734