Every growth strategy makes an implicit promise. It promises that leadership knows which customers matter most, how the company will create value for those customers, and how that value will […]

In this episode, we’re joined by Stacie Feller, President of Kanga Roof. Stacie’s journey is a powerful illustration of how the absence, or presence, of customer data can dramatically impact […]

You may not see them at first. They don’t appear in line-item budgets or quarterly reports. But make no mistake—random acts are draining your organization. Business leaders and executives lose […]

According to a Gartner CMO Survey, 48% of Marketing leaders struggle to prove Marketing’s value. Let’s hope you’re not among them. Growth-focused leaders—CMOs, CGOs, CFOs, Chief Strategy Officers, and CEOs—need […]